Beautiful Maasai Beaded Multi Strand Necklace The colors of the jewels are not only chosen because of the beautiful ensembles they make, but also for their symbolic values. Each color has a meaning that is often related to cattle. Cattle are the main food source of the Maasai and they sustain a deep connection with them. White means purity, as it is the color of the milk from the cows, considered by the Maasai as pure and holy animals. Blue symbolizes energy and represents the sky. The sky is of great importance because it provides rain for the cattle.